Economics for Sports

Subject Aim

This subject is designed to integrate your understanding of sports management principles by the application of business and economic concepts and issues to the sport management domain. Furthermore, it aims to develop a working knowledge of the application of economics to the sport context to enable you to function effectively within the industry.

Learning Outcomes

1. Discuss and critique the social, business and economic factors that drive the demand for, and provision of, sport facilities, events and programs
2. Analyse the economic rationale for government investment in sport and the intersections between the public, commercial and third sectors
3. Understand the relationships between the business models of events, teams/franchises and facilities and their economic impacts and sustainability
4. Appreciate the role and importance of the media in the business and economics of sport
5. Understand and demonstrate the significance and complexity of assessing the economic impacts and sustainability of sport.

Student Assessment

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information. Students are required to prepare for assessments by reading the subject matter in course notes, handouts and readings as well as independently researching. Class work and practical application of theory assist in reinforcing the importance of this subject’s topics. Each student is required to participate in class discussions and activities.

The overall assessment program is the following: